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OUR STORY

"Elan Arabia is proud to be the official distributor of the Picard brand within the United Arab Emirates"

THE BRAND

In 1928 Martin Picard, a craftsman specializing in quality bags, established with his sons, Edmund and Alois, the Picard Company in Obertshausen.

 

The sample collection which travelled with Edmund Picard during the first years to Offenbach was transported in the front and back carriers of his bike.

In 1935 the Picard brothers began to mass-produce the bags. The thinking behind this was to produce consistently high-quality goods at reasonable prices. Boxcalf, cow and morocco leather bags were produced by more than 100 workers.

 

What Henry Ford had achieved in the US motor industry, Picard was doing in the quality bag market in Europe – producing top-class products that anyone could afford.

This is still the case today. Each Picard bag carries great memories for every generation. 93 years in the making, the German high-quality leather goods expert is still turning heads with inspiring new trends for all seasons and occasions.

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HANDCRAFTED  SINCE 1928

Each Picard accessory carries great memories for every generation. 93 years in the making, we take pride in our craftsmanship and we are dedicated to providing you high-quality leather goods you can cherish everyday.

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